Legal notice
This notice identifies who operates trylure.co and sets out the ownership, content, and liability terms for the site. It works alongside our Terms of Service and Privacy Policy.
Site Operator
This website and the LURE brand are operated by:
Purpose of This Notice
This Legal Notice provides transparency about who is responsible for trylure.co and the terms under which the site's content is made available. It does not replace our other policies. For the rules governing your use of the site and purchases, see our Terms of Service; for how we handle your data, see our Privacy Policy.
Copyright & Content Ownership
All content on this site — including text, product descriptions, graphics, photography, illustrations, video, page design, layout, and code — is the property of LURE Inc. or its licensors and is protected by copyright and other intellectual-property laws.
You may view and share our content for personal, non-commercial purposes. Any reproduction, distribution, modification, republication, scraping, or commercial use without our prior written permission is prohibited.
Trademarks
"LURE," the LURE logo, our product names, and our packaging and trade dress are trademarks of LURE Inc., whether or not they appear with a trademark symbol. They may not be used without our prior written consent. Any other product names, brands, or trademarks referenced on the site — including those of competing or comparison products — are the property of their respective owners and are used for identification and commentary purposes only. Their use does not imply any affiliation with or endorsement by those owners.
Liability for Content
We work to keep the information on this site accurate and current, but we make no warranty that it is complete, error-free, or up to date at all times. Content is provided for general informational purposes and may be changed or removed without notice.
To the fullest extent permitted by law, we are not liable for any loss or damage arising from reliance on information published on this site. Your use of the site is at your own risk, subject to the limitations set out in our Terms of Service.
External Links
This site may contain links to third-party websites or resources we do not own or control. These links are provided for convenience only. We are not responsible for the content, accuracy, products, or practices of any third-party site, and including a link does not imply endorsement. Accessing third-party sites is at your own risk and subject to their own terms.
Product & Medical Disclaimer
LURE products are cosmetic oral-care products. They are not drugs, have not been evaluated by the FDA, and are not intended to diagnose, treat, cure, or prevent any disease or condition. Nothing on this site is medical or dental advice. Products contain xylitol, which is toxic to dogs — keep away from pets.
The full medical disclaimer and product-safety warnings are set out in our Terms of Service. Please read them before using any product.
Reporting an Issue or Infringement
If you believe any content on this site infringes your intellectual-property rights, is inaccurate, or otherwise needs our attention, contact us at support@trylure.co with enough detail to identify the content and the nature of your concern. We review every report and respond in good faith.
Governing Law
This Legal Notice and any matter arising from your use of trylure.co are governed by the laws of the State of California, United States, without regard to its conflict-of-law rules, and subject to the dispute-resolution terms in our Terms of Service.
Contact
For any question about this notice or the operation of this site, reach us here.
LURE — Effective May 31, 2026 — © 2026 LURE Inc. All rights reserved.